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Google averages 3.5 billion searches a day. Of those searches, 16 to 20% have never been seen before.
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Original research gives brands something valuable in an increasingly crowded search landscape: information that isn’t available everywhere else.
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If there’s one lesson the OpenAI-Hugging Face incident taught us, it’s that AI agents can be unpredictable.
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When we set out to talk to kids about artificial intelligence, we thought we knew what we’d hear. We expected some to tell us they were using it to cheat a little, the way Millennials and Gen Xers opened up CliffsNotes or programmed formulas into their TI-82s, and others to share inspiring ways they were…
When large language models (LLMs) edit documents, they make a specific kind of mistake that can be more dangerous than a hallucination. It’s subtle enough to pass a casual review, damaging enough to matter, and systematic enough to compound across multiple editing sessions.
Anthropic recently made the decision to watermark Claude’s outputs — inserting invisible code into the chatbot’s editorial text that marks it as AI-generated.
It’s hard to imagine a home appliance more forgotten — yet more consequential — than the water heater. Most people only think of water heaters when their shower runs cold, but they represent about 18% of a household’s total energy budget and are one of the main causes of residential water damage.

