When we started writing god save the nurse, I knew the visual concept would be pretty easy. This song is personal; it’s a dedication and a thank-you to my favourite people. I grew up around hospitals because my mum was an emergency nurse (and, honestly, I injured myself a lot). I already had so much…

We’re there when you need us. That’s the Chicago Fire Department (CFD) motto. And for my entire 26-year-plus tenure with the CFD, that’s been my duty. I have been a first responder to many of the seminal events in the city’s recent history: the fatal Lincoln Park porch collapse in 2003; the “Snowmageddon” blizzard of…

Those few words at the beginning of your blog post can be the difference between the post being read and spread like a virus through the web like a wild fire and it languishing in your archives, barely noticed.

I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. As an SEO, this naturally got me wondering how the update impacted Moz, specifically. So, this post will be a more focused examination of a site I have deep familiarity with, including three case studies where we managed to…