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GA4 has been Google’s standard analytics platform for a few years now. The move from Universal Analytics (UA) was a major shift, but Google has continued updating GA4 itself along the way. One of the biggest changes came in 2024, when Google replaced “Conversions” with “Key Events” in 2024.
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Digital Marketing
Paid media has always started with the audience. Every campaign begins with who you’re trying to reach before it gets to what you’re going to say. Paid teams buy audiences, not channels.
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Instinct, a startup founded only last year and helmed by a 23-year-old, has managed to ride the wave of AI enthusiasm toward a gargantuan valuation over the course of the summer.
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Looking to spread the word about your business without spending a cent? No matter what type of business you operate, these free digital marketing tools can help boost your visibility and bring in new business. Restaurants, retailers, and service professionals alike can all benefit from these free digital marketing tools.
The invitations are out, the venues are booked and the flowers are ordered – but for wedding suppliers who have turned their hobby into a side hustle, there is one more item on the to-do list: checking their tax obligations.
On 23 July, DİSK Basın-İş, an affiliate of the International Federation of Journalists (IFJ), announced its submission of a draft bill to political parties to protect the rights of freelance journalists. The IFJ welcomes a well-needed initiative, which aims to counter the precarious working conditions and rights violations faced by freelance journalists and media workers.
Can you actually still create a WordPress blog in less than 15 minutes, or is it just marketing? The short answer is: yes, you can, but probably not if it’s your first time doing this. WordPress is a great tool. It’s free, opene. At the same time, there are a couple of elements you need…

