Every week, someone asks me some version of the same question: if AI can do keyword research, draft content, run technical audits, and generate briefs, what does a strategist actually do?

Links drive rankings — that’s one thing that technical SEOs, content marketers, digital PR folks, and even some of #SEOTwitter can agree on. But which rankings, and for which pages on your website?

You may already be familiar with STAT Search Analytics and its rank tracking abilities, but did you know it can also help you discover SEO opportunities on a massive scale? In today’s Whiteboard Friday, Cyrus shows you how to dig into STAT to do just that. 

Live play-by-play updates of Usman Nurmagomedov vs. Archie Colgan, the PFL New York main event