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Mosquitoes and the diseases they carry are expanding into new territory. Rising temperatures, changing rainfall patterns, and global travel are reshaping where disease-carrying mosquitoes can thrive, according to the World Health Organization (WHO). Cases of dengue, a viral illness spread by mosquito bites, more than doubled in a year, from 6.5 million reported globally in…

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I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. As an SEO, this naturally got me wondering how the update impacted Moz, specifically. So, this post will be a more focused examination of a site I have deep familiarity with, including three case studies where we managed to…

If you use ChatGPT for your marketing (content ideas, outlines, copy, strategy), you’ve probably run into the same wall: the AI doesn’t know what’s actually ranking. It doesn’t know how competitive a keyword is. It doesn’t know whether 500 monthly searches is high or low for your industry. It doesn’t know if your competitors are…

I’ve spent over a decade in digital marketing, and popup campaigns are my day job. That means I spend more hours inside popup builders than almost anyone you’ll meet, including the competing ones, because knowing what every tool in this market does well is part of the work.