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    Mark your calendars: on Thursday night, September 10, StrictlyVC — TechCrunch’s boutique evening series — is heading to New York’s West Village (the real one — brownstones, cobblestones, and all — not the Mission Bay stretch of San Francisco that’s earned the nickname “Vest Village” for all the Patagonia-clad VCs roaming around).

    GA4 has been Google’s standard analytics platform for a few years now. The move from Universal Analytics (UA) was a major shift, but Google has continued updating GA4 itself along the way. One of the biggest changes came in 2024, when Google replaced “Conversions” with “Key Events” in 2024.