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GA4 has been Google’s standard analytics platform for a few years now. The move from Universal Analytics (UA) was a major shift, but Google has continued updating GA4 itself along the way. One of the biggest changes came in 2024, when Google replaced “Conversions” with “Key Events” in 2024.
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In the present era, digitalization has become a primary tool that reshapes how individuals search for information, interact with content, and make consumption decisions. While many studies highlight the advantages of digital marketing, its potential downsides and behavioral risks remain under-discussed. This study examines the associations among digital marketing exposure (DM), cyberloafing (CB), and impulsive…
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Pakistani freelancers have strengthened their position as a key contributor to the country’s digital economy, with their share in overall IT exports rising to 25% during the first 11 months of the current fiscal year, according to data released by the State Bank of Pakistan (SBP).