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GA4 has been Google’s standard analytics platform for a few years now. The move from Universal Analytics (UA) was a major shift, but Google has continued updating GA4 itself along the way. One of the biggest changes came in 2024, when Google replaced “Conversions” with “Key Events” in 2024.
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Paid media has always started with the audience. Every campaign begins with who you’re trying to reach before it gets to what you’re going to say. Paid teams buy audiences, not channels.
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Instinct, a startup founded only last year and helmed by a 23-year-old, has managed to ride the wave of AI enthusiasm toward a gargantuan valuation over the course of the summer.
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Journalist and science fiction author Cory Doctorow in his home office in Los Angeles. He says society will have to find a way to recover skills lost to AI once the bubble bursts. Photograph: Jessica Pons/The GuardianJournalist and science fiction author Cory Doctorow in his home office in Los Angeles. He says society will have…
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For Troy Cwynar, who moved out to Los Angeles after graduating college, quitting his retail job meant opening himself up to new opportunities
I spent two years learning about artificial intelligence-based tools. I read the papers, tested out the models, attended the workshops, built prompts, compared outputs, and watched each new release with the excitement of someone witnessing the future unfold in real time. Like many people working close to technology, I believed AI would become the defining…

