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    For two years, AI search performance has operated as a black box. Brands could see that AI Overviews were growing, that click-through rates were falling, and that something had changed in how Google surfaced content. But first-party data on what was actually happening inside AI features was not available.

    The world’s fastest-growing businesses are increasingly being built online, using e-commerce, artificial intelligence, digital marketing, and global fulfillment networks to reach millions of customers without ever opening a physical storefront.