Browsing: Google

Google co-founder Sergey Brin has donated another $20 million to Build a Better California, an organization advocating against California’s proposed billionaire tax, according to a new filing. That means that the world’s fourth-richest man, whose net worth hovers around $267 billion, has now spent more than $100 million to avoid an estimated $13.3 billion tax…

For two years, AI search performance has operated as a black box. Brands could see that AI Overviews were growing, that click-through rates were falling, and that something had changed in how Google surfaced content. But first-party data on what was actually happening inside AI features was not available.

AI search and AI Link Attribution is changing how people find information, and how publishers reach them. Google’s AI Overviews and AI Mode now deliver direct answers inside the search results page, which has raised a real question: if users never need to click, what happens to your traffic?