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Most marketers optimizing for AI search visibility are focused on the wrong layer. They are tracking citations, which is the output. What they should be studying is fanouts, which is the input that determines whether a citation is even possible.

Six twentysomethings in East London have built what they say is the anti-San Francisco hacker house. The goal is a “holistic improvement in life,” rather than “12 weeks, Demo Day is coming,” Rowan Aldean, 26, explained. 

You already use an AI assistant to write, think, and research. But every time you need SEO data (keyword volumes, competitor rankings, backlink counts), you stop. You open Ubersuggest. You pull the report. You copy the numbers. You switch back to the AI. You paste.

If you use ChatGPT for your marketing (content ideas, outlines, copy, strategy), you’ve probably run into the same wall: the AI doesn’t know what’s actually ranking. It doesn’t know how competitive a keyword is. It doesn’t know whether 500 monthly searches is high or low for your industry. It doesn’t know if your competitors are…