Browsing: Digital Marketing

For two years, AI search performance has operated as a black box. Brands could see that AI Overviews were growing, that click-through rates were falling, and that something had changed in how Google surfaced content. But first-party data on what was actually happening inside AI features was not available.

Every week, someone asks me some version of the same question: if AI can do keyword research, draft content, run technical audits, and generate briefs, what does a strategist actually do?

Links drive rankings — that’s one thing that technical SEOs, content marketers, digital PR folks, and even some of #SEOTwitter can agree on. But which rankings, and for which pages on your website?

You may already be familiar with STAT Search Analytics and its rank tracking abilities, but did you know it can also help you discover SEO opportunities on a massive scale? In today’s Whiteboard Friday, Cyrus shows you how to dig into STAT to do just that. 

If you just logged into the new AnswerThePublic for the first time, there’s a lot more going on than the tool you might remember.

You already use an AI assistant to write, think, and research. But every time you need SEO data (keyword volumes, competitor rankings, backlink counts), you stop. You open Ubersuggest. You pull the report. You copy the numbers. You switch back to the AI. You paste.

You’ve spent hours learning the most effective SEO tactics, but they won’t be useful if you can’t measure them.

Are you looking to increase traffic to your travel website? Then, you might as well get a piece of the pie.

Responsive search ads are very flexible ads that automatically adapt to show the right message to the right customer. You enter multiple headlines and descriptions when creating the ad. Google’s machine learning systems will mix headlines and descriptions and test different combinations of the ads to learn which performs best over time. The most relevant…

AI can be an extremely useful tool for content creation, but guest posting is one area where it can pay off to pull back.