Browsing: Digital Marketing

In 2009, by issuing a call to arms to “make the web faster”, Google set out on a mission to try and persuade website owners to make their sites load more quickly.

While search marketers can get bogged down worrying about high quality content, successful link building strategies, and technically sound sites, when it comes to SEO, we need to take a step back and look at the what and why in order to get results. 

TikTok has introduced a new way for creators and brands to improve how their content is discovered.

Online reputation management (ORM) is the practice of monitoring and improving (when necessary) how your brand is perceived on the internet. In practice, this means responding to negative reviews, suppressing negative search results or comments, and addressing any misinformation about your company.

This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely on business premises

This customer FAQ has become all the more important since 2020, with the public relying heavily on the Internet to help them remotely on business premises

Google has officially ended support for Google FAQ rich results, bringing a long-running transition to a close.

Having a website that doesn’t convert is a little like having a bucket with a hole in it. Do you keep filling it up while the water’s pouring out — or do you fix the hole then add water? In other words, do you channel your budget into attracting people who are “pouring” through without…

AI search and AI Link Attribution is changing how people find information, and how publishers reach them. Google’s AI Overviews and AI Mode now deliver direct answers inside the search results page, which has raised a real question: if users never need to click, what happens to your traffic?

I recently dug into over 50,000 title tags to understand the impact of Google’s rewrite update. As an SEO, this naturally got me wondering how the update impacted Moz, specifically. So, this post will be a more focused examination of a site I have deep familiarity with, including three case studies where we managed to…